Wednesday, August 22, 2007

Top-Left-Down Web Pages

Your website should contain top-left-down web pages as a white-hat SEO strategy. If you are publishing in English this is already true because that is just how you read or write naturally. That is not enough for Google though. For SEO optimization, you have to put the keywords in a contexually relevant manner in as close to the top left hand corner as possible.
In the western civilization things are read top-left-down (start from the top left hand corner and go right and downwards) so Google gives higher PageRanks to websites that follow this rule. Google has made their bots read the web pages in this manner as well. This is a good reason why you should not be using an image header as a title. Webcrawlers won't be able to recognize images and you will be using up your most important real estate if you do that.

Bear in mind that the closer to the top left hand corner you place your keywords, the better. A good strategy would be to first determine what your web page is going to be about, then select the keywords that your readers would use in a search and then use these keywords in the most upper left of your web page. A good amount would be 3 to 5 keywords per page.

In terms of web pages and HTML tags, and looking from the topmost leftest down, we have --title tage, headings, abstract and then paragraph. These areas are actually consider the 'golden triangle' because research has shown over and over again that when people do a search, thats how they view the searches.

You really want each page to have its own focus, and the best way to do this is to create distinctive information at the top of each page. If you must use a standard header you may consider using a graphic with some technique for customizing the text for each unique page -- for instance by leaving a spot for a unique headline.

The second reason is equally important. The Search Engines read your pages from the top left down -- since this is the way the code usually appears in your html documents. The Search Engines look for h1 tags near the top in order to determine what the page is about. Then they look for keywords -- especially in the top portion of the page in order to reinforce their conclusions about the subject matter of the specific page.

In other words, you should use the top portion of each page to focus on those things that tell the Search Engines what each page is about. The most important components are:

- the "title" tag (the page title that shows up in the title bar of the browser)
- the major headlines h1 and h2
- the first few paragraphs of text
- the names of graphics and the "alt" tags of graphics near the top of the page
- outbound link text